Aparna.
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Aparna Roy

Digital & Performance Marketing

Dynamic and results-driven professional with 3.7 years of experience in high-converting campaigns across Google Ads, Facebook Ads, Bing Ads, and remarketing. Skilled in campaign strategy, optimization, analytics-based reporting, and multi-channel advertising.

ContactDownload CV
aroy3ap@gmail.com|LinkedIn

Experience

Highlights across managerial and hands-on campaign roles.

  1. Manager — Digital Department — Kamal Associates

    2024 – Present

    Dwarka Mor, New Delhi

    • Promoted within one year to lead a team of 10 digital marketers.
    • Planned, launched, and optimized multi-channel campaigns across Google Ads, Facebook Ads, and Bing Ads.
    • Executed daily optimization: bid adjustments, A/B tests, and advanced audience targeting to maximize ROI.
    • Created and presented detailed performance reports using Google Analytics and platform dashboards.
    • Oversaw social media management and paid media planning for a unified digital strategy.

  2. Assistant Manager & Digital Marketer — Ciaz Hospitality

    2 Years 6 Months
    • Designed performance marketing strategies aligned to business goals to increase leads and conversions.
    • Managed end-to-end campaigns: keyword research, ad copy, and conversion tracking across Google & Facebook.
    • Ran A/B tests on creatives and landing pages to improve CTR and conversion rates.
    • Produced analytics-driven reports highlighting KPIs, ROI, and actionable optimization steps.
    • Managed social platforms to grow brand awareness, engagement, and followers.

  3. Influencer Marketing Intern — Covoz, Gurgaon

    1 Month
    • Collaborated with influencers to improve brand awareness and product visibility.
    • Identified and engaged relevant partners and reported on engagement, reach, and ROI.

Skills

Performance Marketing

Google AdsFacebook AdsBing AdsInstagram AdsLinkedIn AdsSearchDisplayRemarketingAudience TargetingBudget OptimizationKeyword ResearchROI MaximizationGoogle AdsFacebook AdsBing AdsInstagram AdsLinkedIn AdsSearchDisplayRemarketingAudience TargetingBudget OptimizationKeyword ResearchROI MaximizationGoogle AdsFacebook AdsBing AdsInstagram AdsLinkedIn AdsSearchDisplayRemarketingAudience TargetingBudget OptimizationKeyword ResearchROI Maximization

Analytics & Reporting

Google AnalyticsFacebook InsightsDashboards & KPI ReportingOptimization InsightsGoogle Tag ManagerGoogle AnalyticsFacebook InsightsDashboards & KPI ReportingOptimization InsightsGoogle Tag ManagerGoogle AnalyticsFacebook InsightsDashboards & KPI ReportingOptimization InsightsGoogle Tag Manager
LeadershipClient handlingCollaborationTeam-buildingMS ExcelMS PowerPointGoogle WorkspaceKeyword Research ToolsCanvaSnapseedVideo editing toolsFacebookInstagramTwitterLinkedIn — organic & paid

Education

Executive Certificate Programme in Digital Marketing

2023 – 2024

Indian Institute of Technology (IIT) Delhi

Bachelor of Tourism Studies (BTS)

2017 – 2020

Indira Gandhi National Open University

Diploma in Aviation, Hospitality & Tourism Management

2014 – 2016

Frankfinn Institute of Air Hostess Training

Languages

English — FluentHindi — FluentBengali — Conversational

Interests

GuitarSketching & DrawingCooking ExperimentsHome Gardening

Let’s grow your performance

I’m available for full-time roles and impactful projects. Reach out via email, LinkedIn, or download my CV below.

EmailLinkedInDownload CV+91 97752 05203